Open Thursday 12-6 pm, Friday & Saturday 12-9 pm, & Sunday 12-6 pm
Kitchen Closes One Hour Prior to Closing/ We are kid & pet friendly


Nestled in the Blue Ridge Mountains, our Watauga Lake Winery revives a 40s-era school house rich in lore against a stunning mountain backdrop. But of course we serve more than local legends and beautiful views! Sample a variety of wines for every palate, including award-winning white, red, fruit, and dessert options. We’ll also be happy to suggest perfect food pairings from our daily menu.

Wine Tasting

Only $15/person

LIVE Music

Every Saturday from 5 – 8 pm

Wine Cocktails on Tap

Offering wine mixed drinks on tap daily

Daily Food Menu

Brick oven pizzas, charcuterie boards, and more


Where to find us...

Nestled in a mountain hollow, for one. But to be more specific: 6952 Dry Run Road, Butler, TN 37640. If you get lost along the way, give us a call: (423) 768-0345.

And while you’re around, be sure to visit our other sister properties just 5 minutes away!

Getting Here

Their shelves have thought of everything. Drop by this dream one-stop-shop for all your road trip and Lake Day essentials. Hot comfort food included!

A touch of Tuscany in Tennessee: check! Visit our partner vineyard for breathtaking views and ample wine tastings. Naturally, our crisp whites and well-balanced reds are stars of their wine list.

Food & Wine

Sit down with our wines

Award-winning and hand-crafted. From School House Red to our sister property Villa Nove Vineyards’ blend Big Dry Run Red – an everyday red perfectly paired with Watauga Lake Mercantile’s juicy BBQ or delicious burgers – we have options by the glass or bottle and also offer discounts on crates.

Sip these signature blends

Wines from our sister property, Villa Nove Vineyards, are also available for purchase by the bottle. Take them home to share with friends and family, and savor their characteristic terroir inspired by this very area, like notes of mineral and oak.

School House White

Our estate white blend of Chardonel, Traminette, Seyval Blanc, and Golden Muscat boasts a Pinot Grigio-like flavor profile that’s beautifully aromatic, clean, and crisp. Pair with fish and seafood.


A must-taste classic, Traminette is the star of Villa Nove Vineyard’s 2021 vintage harvest! Incredibly aromatic with notes of grapefruit, melon, and honeysuckle, it’s perfectly balanced for spicy Thai recipes.

School House Red

School House Red is an estate blend of Chancellor, Cabernet Franc, and Norton. Layered with dark berry, currant, and fresh cut cedar, it’s a smooth, full-bodied wine ideal for succulent steaks.

Stay for lunch or dinner

We serve homemade food daily on our outdoor patio or in the indoor dining area. Choose from an assortment of brick oven pizzas, caprese salad, desserts and – everyone’s favorite – charcuterie boards! 


Join us for LIVE music and special events

Plan ahead for Saturday concerts from 5-8pm. From rhythm and blues to pop funk and more, some of our favorite local performers will put on a show you can’t miss! Check out our Facebook event calendar to stay up-to-date on all of our upcoming special events!

Follow us on social for the latest events

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